Alien Thinking - How to Bring Your Breakthrough Ideas to Life
Verlag | Penguin Books UK |
Auflage | 2021 |
Seiten | 304 |
Format | 15,3 x 2,3 x 23,0 cm |
Trade paperback (UK) | |
Gewicht | 366 g |
Artikeltyp | Englisches Buch |
EAN | 9780241481981 |
Bestell-Nr | 24148198EA |
How do you come up with ideas that change the world?
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This bold and inspiring new book argues that everyone who made leaps of creative genius - whether to cure Ebola or circumnavigate the world in a hot air balloon - had one thing in common; they all thought like ALIENs.
Distilling over a decade of research into a fascinating journey through history, science and business, Bouquet, Barsoux and Wade reveal that there are five patterns of thinking that distinguish true innovators from the rest of us; Attention, Levitation, Imagination, Experimentation and Navigation. But, crucially, they show how utilising this model will help you solve any complex problem and come up with ground-breaking ideas of your own.
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'Stuck in innovation stagnation? Read this brilliant book, and you'll break free from it' Rolf Dobelli, author of the million-copy bestseller The Art of Thinking Clearly
'A sharp critique of the conventio nal wisdom around innovation with thought-provoking advice for how to do it better' Jake Knaap, New York Times-bestselling author of Sprint
Rezension:
A sharp critique of the conventional wisdom around innovation with thought-provoking advice for how to do it better Jake Knaap, inventor of the Design Sprint and New York Times-bestselling author