Why We Buy - The Science of Shopping
Reduzierte Artikel in dieser Kategorie
| Verlag | Simon & Schuster UK |
| Auflage | 2009 |
| Seiten | 320 |
| Format | 13,7 x 21,1 x 2,3 cm |
| Gewicht | 292 g |
| Artikeltyp | Englisches Buch |
| ISBN-10 | 1416595244 |
| EAN | 9781416595243 |
| Bestell-Nr | 41659524UA |
Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on: -The latest trends in online retail-what retailers are doing right and what they're doing wrong-and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. -A guided tour of the most innovative stores, malls and retail environments around the world-almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.
Inhaltsverzeichnis:
CONTENTS IINSTEAD OF SAMOA, STORES: THE SCIENCE OF SHOPPING 1. A Science Is Born2. What Retailers Don't KnowIIWALK LIKE AN EGYPTIAN: THE MECHANICS OF SHOPPING 3. The Twilight Zone4. You Need Hands5. How to Read a Sign6. Shoppers Move Like People7. DynamicIIIMEN ARE FROM SEARS HARDWARE, WOMEN ARE FROM BLOOMINGDALE'S: THE DEMOGRAPHICS OF SHOPPING 8. Shop Like a Man9. What Women Want10. If You Can Read This You're Too Young11. KidsIVSEE ME, FEEL ME, TOUCH ME, BUY ME: THE DYNAMICS OF SHOPPING 12. The Sensual Shopper13. The Big Three14. Time, Real and Perceived15. Cash/Wrap Blues16. Magic Acts17. In Cyberspace, No One Can Hear You Shop18. The Self-Exam19. Final ThoughtsAcknowledgmentsIndex
Rezension:
"At last, here is a book that gives this underrated skill the respect it deserves." -- The New York Times