Visual Analytics Fundamentals: Creating Compelling Data Narratives with Tableau - Creating Compelling Data Narratives with Tableau
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7,99 €
| Verlag | Pearson Education |
| Auflage | 2023 |
| Seiten | 288 |
| Format | 18,0 x 1,5 x 23,5 cm |
| Gewicht | 503 g |
| Artikeltyp | Englisches Buch |
| EAN | 9780137956821 |
| Bestell-Nr | 13795682EA |
Master the Fundamentals of Modern Visual Analytics--and Craft Compelling Visual Narratives in Tableau!
Do you need to persuade or inform people? Do you have data? Then you need to master visual analytics and visual storytelling. Today, the #1 tool for telling visual stories with data is Tableau, and demand for Tableau skills is soaring. In Visual Analytics Fundamentals, renowned visual storyteller and analytics professor Lindy Ryan introduces all the fundamental visual analytics knowledge, cognitive and perceptual concepts, and hands-on Tableau techniques you'll need.
Ryan puts core analytics and visual concepts upfront, so you'll always know exactly what you're trying to accomplish and can apply this knowledge with any tool. Building on this foundation, she presents classroom-proven guided exercises for translating ideas into reality with Tableau 2022. You'll learn how to organize data and structure analysis with stories in mind, embrace exploration and visual discovery, and articulate your findings with rich data, well-curated visualizations, and skillfully crafted narrative frameworks. Ryan's insider tips take you far beyond the basics--and you'll rely on her expert checklists for years to come.
- Communicate more powerfully by applying scientific knowledge of the human brain
- Get started with the Tableau platform and Tableau Desktop 2022
- Connect data and quickly prepare it for analysis
- Ask questions that help you keep data firmly in context
- Choose the right charts, graphs, and maps for each project--and avoid the wrong ones
- Craft storyboards that reflect your message and audience
- Direct attention to what matters most
- Build data dashboards that guide people towards meaningful outcomes
- Master advanced visualizations, including timelines, Likert scales, and lollipop charts
This book has only one prerequisite: your desire to communicate insights from data in ways that are memorable and actionable. It's for executives and professionals sharing important results, students writing reports or presentations, teachers cultivating data literacy, journalists making sense of complex trends. . . . practically everyone! Don't even have Tableau? Download your free trial of Tableau Desktop and let's get started!
Inhaltsverzeichnis:
Preface xiv
Acknowledgments xxvi
About the Author xxvii
1. Welcome to Visual Analytics 1
A Visual Revolution 2
The Evolution from Data Visualization to Visual Data Storytelling 7
A Brief Look at the State of the Industry 9
From Visual to Story: Bridging the Gap 11
Summary 16
2. The Power of Visual Analytics 17
The Science of Storytelling 18
The Brain on Stories 19
The Human on Stories 21
The Power of Stories 23
The Classic Visualization Example 24
Using Small Personal Data for Big Stories 26
The Two-or-Four Season Debate 30
Napoleon's March 32
Stories Outside of the Box 34
Summary 35
3. Getting Started with Tableau 37
Using Tableau 38
Why Tableau? 39
The Tableau Product Portfolio 42
Tableau Desktop 43
Tableau Server 43
Tableau Cloud 44
Tableau Prep 44
Tableau Public 44
Tableau Reader and Tableau Viewer 44
Getting Started 45
Installing Tableau Desktop 46
Connecting to Data 46
Connecting to Table 48
Live Versus Extract 51
Connecting to Multiple Tables with Relationships and Joins 52
Adding and Replacing Data Sources 55
Basic Data Prep with Data Interpreter 57
Navigating the Tableau Interface 58
Menus and Toolbar 59
Data Pane 60
Shelves and Cards 60
Legends 60
Understanding Dimensions and Measures 61
Dimensions 61
Measures
