Strategic - The Skill to Set Direction, Create Advantage, and Achieve Executive Excellence

Master the four disciplines of strategic fitness essential to executive performance

In Strategic, New York Times and Wall Street Journal bestselling author Rich Horwath delivers an incisive roadmap to help leaders at all levels think, plan, and act strategically to navigate every business challenge they face. The book offers business leaders a proven framework--the Strategic Fitness System--containing dozens of tools, techniques, and checklists to confidently master every area of the business, from designing market-winning strategies to shaping the organization's culture.

The practical content will help executives in any industry improve what research has shown to be the most important leadership factor to an organization's future success--strategic competence--and use this skill to transform complexity to clarity in charting their strategic direction. The book features:
_ A common language for strategy and business planning
_ Practical tools for developing t he four dimensions of executive fitness key to advancing the company's growth: strategy, leadership, organization, and communication
_ Techniques for designing enduring competitive advantage and frameworks for creating innovative new value for customers
_ Methods for evolving the business model to transform the trajectory of the business
_ The Strategic Quotient (SQ)--a validated assessment of an executive's strategic thinking, planning, and execution

With practical tools and dozens of real-world examples, readers of Strategic will immediately be able to set direction, create advantage, and achieve executive excellence. Be more than tactical--be Strategic.

Rezension:

"The term strategy has become so overused and ambiguous in meaning that crafting a coherent, actionable, and successful strategy is unclear and challenging and can lead to company and career shipwreck. Rich is a lighthouse providing process, tools, and guidance to help anyone navigate to a clear, focused, and actionable strategy. His knowledge, experience and examples of strategy in action are invaluable."

--Martin Schray, Principal Program Manager, Microsoft Corporation

In his book Strategic, Rich distills the essence of strategy and strategic thinking into its constituent parts and provides a clear framework and guidelines to elevate these capabilities within an organization. While the concepts presented are clear and concise, discipline and commitment are required to apply them effectively. Rich provides readers with the tools necessary to execute and achieve their goals."

--Michael Combs, President & CEO, CorVel Corporation

"Rich simplifies stra tegy into a universal language that anyone from anywhere can understand. In a skills-based ecosystem, Strategic provides dozens of practical principles and tools for developing, applying, and communicating with clarity your ability to be strategic while others are tactical."

--Jason Zeman, Director, Strategic Enablement Leader, Deloitte

"In the 20+ years I have known Rich, he continues to push the boundaries on what strategy truly is and what it is not. His newest book, Strategic, continues this path in providing logical, useful, and understandable tools for any leader to enhance their strategic abilities to effectively navigate all areas of their business. It grabs your attention immediately and will catapult you into the world of strategic expertise."

--Rob Schneider, Senior Vice President, Commercial Operations, Omron Healthcare

"In his new book, Strategic, Rich Horwath presents a comprehensive guide and clear, relatable examples for strategic th inking in all facets of the business for leaders in any size organization. Drawing on his 25 years of expertise in the field of strategy, Rich outlines a clear framework for developing and executing successful strategies that will enable executives to create sound strategic direction to success. This book is a must-read for anyone seeking to improve their strategic thinking and planning skills and taking their leadership to the next level." --Shea Uebelhor, Co-Founder, Cayke