REVERSED PYRAMID - THE PUNCH POINT PRINCIPLE IN SPEECH, ANSWER AND TEXT
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| Verlag | Wachtel |
| Auflage | 2021 |
| Seiten | 202 |
| Format | 15,1 x 1,8 x 23,1 cm |
| Gewicht | 369 g |
| Artikeltyp | Englisches Buch |
| ISBN-10 | 3000660321 |
| EAN | 9783000660320 |
| Bestell-Nr | 00066032A |
The way we build speeches, answers, and written texts determines their effect. A well-structured speech can be short and concise, and a key sentence defined in advance will help you to speak to the point. Forget about box structures, lines of uniform length, mind-map-style speaking, soulless pyramids:To reverse the pyramid is transformational. Reversing the usual information pyramid offers personal access to the audience and a broad, high-altitude view from the start. Arguments are substantial and end with a strong punch point. Such funnel modules that move from broader picture to strong conclusion foster persuasiveness. The punch point principle is the essence of any effective speech or answer; truly simple, yet a revelation. Stefan Wachtel presents a scientifically foundedprinciple that has been applied for many years by top managers, politicians, passenger pilots and TV presenters. A series of two-day REVERSED PYRAMID BRIEFINGS ® in London, Lugano, Frankfurt and Buenos Aires wi ll begin with this book.