Misbehaving

Misbehaving

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The Making of Behavioral Economics. Nominated for the Longlist of the Financial Times and McKinsey Business Book of the Year Award 2015

Kartoniert/Broschiert
Norton, 2016, 432 Seiten, Format: 14,1x21x2,4 cm, Artikeltyp: Englisches Buch, ISBN-10: 039335279X, EAN: 9780393352795, Bestell-Nr: 39335279EA


Produktbeschreibung

Misbehaving is Richard Thalers arresting account of the struggle to bring an academic discipline back down to earthand change the way we think about economics, ourselves and our world. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, Thaler enlightens readers about how to make decisions in an increasingly mystifying world.

Klappentext:

Misbehaving is Richard Thalers arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves and our world. He reveals how behavioural economic analysis opens up new ways to look at everything from household finance to TV game shows and businesses like Uber. Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining.

Autorenbeschreibung

Richard H. Thaler, geboren 1945 in New Jersey, ist Professor für Verhaltensökonomie an der Universität Chicago. Er gilt als führender Kopf auf diesem Gebiet und berät unter anderem Barack Obamas Wirtschaftsexperten und David Cameron, den Vorsitzenden der britischen Konservativen.


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