La Casa Que El Queso Construyó - Vida Inusual Del Emigrante Mexicano Que Definio Una Industria Global Multibillonaria
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| Verlag | Wiley & Sons |
| Auflage | 2023 |
| Seiten | 304 |
| Format | 15,8 x 23,7 x 2,5 cm |
| Gewicht | 464 g |
| Artikeltyp | Englisches Buch |
| EAN | 9781394205448 |
| Bestell-Nr | 39420544UA |
A quintessential American dream story from a Mexican entrepreneur who shares the tale of building a multi-million-dollar business from scratch, complete with both success and failure, and always a vision of hopeLeal came to the U.S. penniless as a teenager, speaking almost no English; he literally slept in the boiler room of a Wisconsin cheese factory for months before he was caught. Through hard work, grit, and ingenuity Leal would go on to launch his own business. He is widely credited with introducing Mexican cheeses to the U.S. market and grew his company to a multibillion-dollar success story.Yet, like many successful entrepreneurs, Leal's great successes were matched by personal failures: the end of a marriage; trouble with law enforcement; and the deeply felt sense that there must be something more to life than great wealth. Leal's memoir, THE HOUSE THAT CHEESE BUILT, is both a beautiful illustration of the immigrant experience--isolation, fear, and ambition for a better li fe and assimilation--as well as a thoughtful personal account of entrepreneurship and all its benefits and costs.
Inhaltsverzeichnis:
Agradecimientos ixPrólogo: La casa que el queso construyó xiParte I Náufrago1 La muerte del Transformer 32 Desea más 213 Crea oportunidad 47Parte II De cortador de queso a propietario de fábrica4 Aprender a pivotear 755 Hacer negocios con los amish 976 Di queso 105Parte III Viviendo El Sueño Americano7 Expulsión y reinvención 1218 Pichones de tiro 1519 Un último queso 157Parte IV Traición y gracia10 Mucho dinero 17711 Traición 20312 Luchando por mi vida 22313 Cuatro días en el juzgado 23514 Días de prisión y de encontrar la gracia 251Epílogo: lecciones clave para emprendedores 259Acerca del autor 269Índice 271