Blitzscaling - The Lightning-Fast Path to Building Massively Valuable Companies

Foreword by Bill Gates

From the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere.

Klappentext:

Foreword by Bill Gates

From the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere.

Silicon Valley is renowned for its striking number of businesses which have grown from garage start-ups into global giants; Apple, Cisco, Google, HP and Intel to name a few. But what is the secret to their outstanding success? Hoffman and Yeh explain that it's simple: they've learnt how to blitzscale.

Featuring case studies from numerous prominent tech businesses such as AirBnB and WeChat, this book offers a specific set of practices for catalysing and managing dizzying growth in bourgeoning start-ups. Prioritising speed over efficiency in an environment of uncertainty, Blitzscaling illustrates how businesses can accelerate to the stage in a company's life cycle where the most value is generated. Using the framework provided by Hoffman and Yeh, readers will learn how to design business models which simultaneously support growth at a furious pace and capture the market, as well as how to navigate the necessary shifts in strategy needed at each level of scale.

Rezension:

"The case studies you're about to explore and the tools you're about to gain have never been more relevant. This is an ideal moment to be reading this book."
- Bill Gates

"The book the start-up world has been waiting for. I can't think of any other that so perfectly captures the specific challenges - and opportunities - that a company faces at every stage of growth. This book shares some of the key secrets for building mission-oriented, global businesses at speed."
- Brian Chesky, cofounder and CEO, AirBnb

"Blitzscaling shows how companies can build value for customers and shareholders in the digital age. A compelling inside view of how the new economy is being built and is transforming global business."
- Sheryl Sandberg, New York Times bestselling author of Lean In and Option B

"The secret of Silicon Valley is that it keeps updating the playbook. Each new success - from Google to Facebook to Airbnb and Uber - dev elops new techniques for world-transforming products. Blitzscaling paints the picture, with key case studies, of what it really takes to build a market-leading company. If you want to learn how to manage growth amid the controlled chaos that has become the new normal for startups and legacy businesses alike, read this book."
- Eric Schmidt, executive chairman and former CEO, Alphabet

"This is the best book I've ever read on how to grow a company rapidly - and when that's even worth trying in the first place. With a rare combination of fresh insights, vivid cases, and actionable advice, it's a must-read for entrepreneurs and executives."
- Adam Grant, New York Times bestselling author of Originals, Give and Take, and Option B with Sheryl Sandberg