Sprint - How to Solve Big Problems and Test New Ideas in Just Five Days. From Google Ventures
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| Verlag | Simon & Schuster US |
| Auflage | 2016 |
| Seiten | 288 |
| Format | 14,1 x 21,4 x 2,0 cm |
| Trade Paperback | |
| Gewicht | 464 g |
| Artikeltyp | Englisches Buch |
| ISBN-10 | 1501140809 |
| EAN | 9781501140808 |
| Bestell-Nr | 50114080UA |
From three design partners at Google Ventures, a unique five-day process for solving tough problems using design, prototyping, and testing ideas with customers. A practical guide to answering business questions, Sprint is a book for groups of any size, from small startups to Fortune 100s, from teachers to non-profits. Its for anyone with a big opportunity, problem, or idea who needs to get answers today.
Klappentext:
From inside Google Ventures, a unique five-day process for solving tough problems, proven at thousands of companies in mobile, e-commerce, healthcare, finance, and more.
Entrepreneurs and leaders face big questions every day: What's the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?
Now there's a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign.
In a Design Sprint, you take a small team, clear your schedules for a week, and rapidly progress from problem, to prototype, to tested solution using the step-by-step five-day process in this book.
A practical guide to a nswering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It can replace the old office defaults with a smarter, more respectful, and more effective way of solving problems that brings out the best contributions of everyone on the team-and helps you spend your time on work that really matters.
Rezension:
"Every business leader I know worries about the same thing: Are we moving fast enough? The genius of Jake Knapp's Sprint is its step-by-step breakdown of what it takes to solve big problems and do work that matters with speed and urgency. A sprint is a cure for what ails companies in an ever faster world." -Beth Comstock, vice chair of GE