How to Write Effective Business English - Your Guide to Excellent Professional Communication
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| Verlag | Kogan Page |
| Auflage | 2023 |
| Seiten | 200 |
| Format | 15,8 x 1,5 x 23,5 cm |
| Gewicht | 276 g |
| Artikeltyp | Englisches Buch |
| EAN | 9781398609952 |
| Bestell-Nr | 39860995UA |
Express yourself clearly, confidently and professionally with this practical guide to written business English and global business English, for native and non-native speakers alike.
Klappentext:
Unlearn bad habits, sharpen your emails and improve your written communication throughout your business with How to Write Effective Business English. An easy-to-follow guide on how to write with confidence, whether or not English is your first language.
With new chapters on writing well across all disciplines, writing globally, and the impact of social media on workplace communication, this new edition prepares you to clearly liaise with your colleagues and to your target market in order to get your point across.
Not only is this for individuals who want to better their craft and build their confidence, but it's also for multinational companies where communication is vital. Whether you're fluent in English or still learning, all speakers can iron out areas where there are common misconceptions, and bring those skills into their workplace.
Fiona Talbot informs you on how to format your prose to cater for a business world, by using case studies from L'Oréal, Loaf Furniture and Octopus Energy to demonstrate how English is used internationally in business and to teach you how to address different scenarios, whilst putting your best foot forward. Express yourself in business in a clear manner on all platforms, and get your message across with impact.
Inhaltsverzeichnis:
Chapter - 00: Introduction;Chapter - 01: Business writing today;Chapter - 02: Why are you writing?;Chapter - 03: It's crucial to connect at every stage of your career;Chapter - 04: Quality matters;Chapter - 05: Telling your story through social media;Chapter - 06: Standard or variant English - and changing punctuation and grammar;Chapter - 07: Writing globally ? Or in multinational teams?;Chapter - 08: Email and instant messaging;Chapter - 09: Practical conventions and common confusions;Chapter - 10: Look to the future;Chapter - 11: Conclusion: what will you do differently - and better?;
Rezension:
"The book helpfully emphasises that effective writing today isn't just about clarity and conciseness, essential as these are. Today's digital-savvy workforce (and customer base) both expect a great reader experience too. The wide-reaching tips are invaluable, as the author says, 'from entry level to CEO'!" Fabian Schneider, Managing Director, W.Ulrich GmbH, Germany