Myths of Social Media - Dispel the Misconceptions and Master Social Media
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| Verlag | Kogan Page |
| Auflage | 2022 |
| Seiten | 304 |
| Format | 13,5 x 1,9 x 21,6 cm |
| Gewicht | 359 g |
| Artikeltyp | Englisches Buch |
| Reihe | Business Myths |
| EAN | 9781398607781 |
| Bestell-Nr | 39860778UA |
Understand the do's and don'ts, and dismiss the fallacies of using social media for business in this well researched and practical guide.
Klappentext:
Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they?
The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.
About the Business Myths series...
The Business Myths series tackles the falsehoods that pervade the business wor ld. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.
Inhaltsverzeichnis:
Chapter - 00: Introduction;Chapter - 01: Social media is a waste of time;Chapter - 02: All social networks do the same thing;Chapter - 03: Social media isn't that influential;Chapter - 04: Social media replaces real-life networking;Chapter - 05: Social media marketing is a dark art;Chapter - 06: It's not worth responding to criticism on social media;Chapter - 07: Sharing more content is always better;Chapter - 08: Social media is free;Chapter - 09: Social media can replace your business website;Chapter - 10: Social media activity is purely a marketing function;Chapter - 11: Social media cannot be done well in-house;Chapter - 12: Social media means my business has to be available 24/7;Chapter - 13: Social media is no use for internal communications;Chapter - 14: Employees know what is expected of them on social media;Chapter - 15: Social media is not effective for business development;Chapter - 16: It's not possible to measure social media ROI;Chapter - 17: Digital natives are all social media experts;Chapter - 18: Social media influencers are a new phenomenon;Chapter - 19: People have different personalities on social media;Chapter - 20: Saying the wrong thing on social media will get me cancelled;Chapter - 21: Public social media profiles are fair game for employers and recruiters;Chapter - 22: Business leaders don't need a presence on social media;Chapter - 23: Social media is full of #fakenews;Chapter - 24: Social media is the best source of information;Chapter - 25: Social media intensifies information bubbles;Chapter - 26: Social media is not strategic;Chapter - 27: Social media is purely for broadcasting;Chapter - 28: Oversharing on social media can reveal trade secrets;Chapter - 29: Being active on social media lets me control my digital footprint;Chapter - 30: Social networks will protect my data