Subscribed - Why the Subscription Model Will Be Your Company's Future-and What to Do About It
Reduzierte Artikel in dieser Kategorie
| Verlag | Penguin Books UK |
| Auflage | 2018 |
| Seiten | 256 |
| Format | 15,3 x 23,4 x 1,8 cm |
| Trade paperback (UK) | |
| Gewicht | 336 g |
| Artikeltyp | Englisches Buch |
| ISBN-10 | 0241363667 |
| EAN | 9780241363669 |
| Bestell-Nr | 24136366EA |
SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR INNOVATION AND ENTREPRENEURSHIP AWARD
Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning
---
Today's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model.
Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out -- from your accounting to your entire IT architecture. No matter how large or small your company, Subscribed gives you a practical, step-by-step framework to rebuild your business around a customer-centric, recurring revenue model.In ten years, we'll be subscribing to everything: information technology, transportation, retail, healthcare, even housing. Informed by insights straight from the servers of Zuora, the world's largest subscription finance platform, Subscribed is the book that explains how this shift really works -- and how business leaders can prepare and prosper.
Rezension:
This book is ostensibly about subscription models, but it's ultimately about the future of business. In Subscribed, you'll learn from the masters of this business model and fundamentally change the way you think about your product, customers, growth, and talent -- no matter what industry you're in Aaron Levie CEO and Founder of Box