The Founder's Notes - A Journey of Inspired Ideas, Work and Life by a Leading Serial Entrepreneur

HEAVEN




Part One. Life is art



o The beauty of simplicity
o Two points of view on life
o A unified field theory of society
o Steve Jobs' inspiration
o Every day is a good day
o Life is Art
o The True Meaning of Life
o Looking to the heavens while keeping your feet firmly on the ground


Part Two. The end is also the point of origin



o Searching and settling down
o Everything in the world is a reflection of our own hearts
o The art of meditation
o The pinnacle of aesthetics is equilibrium
o The grace and luxury of the Song Dynasty
o Time is humanity's illusion


EARTH



Part One. My decade long path to entrepreneurship


o The first journey: Ctrip
o The second journey: Home Inn
o The third journey: Hanting
o The story of the first Hanting Hotel
o What the three businesses have in common
o My management experience and lessons learned
o A small neighbourhood and a big neighbourhood
o My darkest moments
o China Style Service
o The China Dream
o A brief summary of my entrepreneurship
o The rewards for me of entrepreneurship


Part Two. To build a strong enterprise


o An enterprise's ideals and original intent
o Big market, fast development
o Specialization is the magic weapon of business success
o Aiming high
o The dialectics of big and strong
o The limit of velocity
o Build a team of talented kindred spirits -- thoughts on a plane in America
o Anxiety over internet-based marketing
o Big wind and straight trees
o Some points to consider before you start
o Entrepreneurs and Professional Managers
o A legendary founder of a company and his times
o Company founders must be deeply immersed in their own products
o My experience anticipating the future
o Chain Business Management


Part Three. Huazhu philosophy


o Enterprise Philosophy
o Huazhu's aesthetics
o The positioning strategies of Huazhu's brands
o Huazhu's business approach
o Huazhu's Tao of management
o On managing the "crucial few"
o The Spirit of the Wolf, the Dragon and the Horse
o How we look upon customers
o How do we treat employees?
o The biggest challenge we are facing
o Huazhu's future management: common sense management
o The future of hotels


HUMANITY



Part One. From a faraway place back to my hometown


o Lost in Provence
o Poetry and Growing Up
o A trip to the south pole
o Going on a long journey
o Amazing Burgundy
o Notes on selecting wine
o A trivial matter called food
o Treasures in my everyday life
o The taste of my hometown
o Fondness for Jiangnan


Part Two. From Buddhist renunciation to social engagement


o Luxury goods
o My circle of friends
o Sex, marriage and love
o Business and friendship
o From Buddhist renunciation to social engagement
o Information and energy
o Metaphysics and physics
o Our great era