The Case Study Handbook - A Student's Guide
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| Verlag | Harvard Business Review Press |
| Auflage | 2018 |
| Seiten | 272 |
| Format | 18,6 x 23,3 x 1,7 cm |
| Gewicht | 554 g |
| Artikeltyp | Englisches Buch |
| ISBN-10 | 1633696154 |
| EAN | 9781633696150 |
| Bestell-Nr | 63369615UA |
If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. InThe Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases.
Klappentext:
The guide all MBAs and exec ed students need.
If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs this guide.