Innovation and Product Management - A Holistic and Practical Approach to Uncertainty Reduction
Gebundene Ausgabe, Sprache: Englisch - zu den Produktdetails
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Produktdetails
Verlag | Springer |
Auflage | 2015 |
Seiten | 327 |
Format | 15,9 x 23,9 x 2,4 cm |
Book w. online files / update | |
Gewicht | 658 g |
Artikeltyp | Englisches Buch |
Reihe | Springer Texts in Business and Economics |
ISBN-10 | 3642543758 |
EAN | 9783642543753 |
Bestell-Nr | 64254375A |
Produktbeschreibung
This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. It features market-based examples and case-studies from international companies.
Inhaltsverzeichnis:
Part I: Fundamentals of Innovation and Product Management.- Part II: Process of Innovation and Product Management.- Part III: Innovation and Product Management.- Broadening the Topic.
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