How to Write a Marketing Plan - Define Your Strategy, Plan Effectively and Reach Your Marketing Goals

A strong marketing plan can turn a great idea into lasting success.

How to Write a Marketing Plan is your step-by-step guide to creating a clear, effective and results-driven plan. Learn how to carry out a marketing audit, set objectives, manage budgets and build campaigns that deliver measurable impact. You'll also discover how to use digital tools, from email and social media to mobile marketing and web analytics, to reach the right audience at the right time.

Written by leading marketing expert, John Westwood, this updated edition is packed with practical exercises, templates and top tips to help you present and implement your plan with confidence. Complete with summaries and a detailed sample plan, it's the essential guide for anyone who wants to boost their brand or business.

Section - 01: Introduction; Section - 02: Situation analysis - The marketing audit; Section - 03: Objectives; Section - 04: Strategies and action plans; Section - 05: The distribution plan; Section - 06: The advertising and promotions plan; Section - 07: Costs and budgets; Section - 08: Writing the plan; Section - 09: Presenting the plan, follow-up and revision; Section - 10: Mini-plans and quick plans; Section - 11: Appendix - Marketing plan for the UK market