Hooked

Hooked

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18,05€
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How to Build Habit-Forming Products

von Nir Eyal
Gebunden
Penguin UK, 2014, 256 Seiten, Format: 13,8x20,6x2,4 cm, Artikeltyp: Englisches Buch, ISBN-10: 0241184835, EAN: 9780241184837, Bestell-Nr: 24118483EA
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Produktbeschreibung

Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights.

Klappentext:

Nir Eyal reveals how successful companies create products people can\'t put down - and shows how you can do it too.

INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE

Based on years of research, consulting, and practical experience, Hooked:

Shows how to create user habits that stick

Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App

Explains how products influence our behaviour

\'A must-read for everyone who cares about driving customer engagement\' Eric Ries, author of The Lean Startup

\'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject\' Rory Sutherland, vice chairman, Ogilvy & Mather

Rezension:

A must-read for everyone who cares about driving customer engagement Eric Ries, author of The Lean Startup


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