The Lean Startup

The Lean Startup

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How Constant Innovation Creates Radically Successful Businesses

von Eric Ries
Kartoniert/Broschiert
Penguin UK, 2011, 336 Seiten, Format: 15,3x23,4x2,4 cm, Artikeltyp: Englisches Buch, ISBN-10: 0670921602, EAN: 9780670921607, Bestell-Nr: 67092160EA

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Produktbeschreibung

Most new businesses fail. But most of those failures are preventable. "The Lean Startup" is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. "The Lean Startup" is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think Lean.

Klappentext:

THE INTERNATIONAL BESTSELLING SENSATION

Most new businesses fail. But most of those failures are preventable.

The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late.

Now is the time to think Lean.

Rezension:

Every so often a business book comes along that changes how we think about innovation and entrepreneurship. The Lean Startup has the chops to join this exalted company. Philip Delves Broughton Financial Times


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