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Sustainable Marketing

Sustainable Marketing

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Pearson Education, Pearson New International Edition, 2013, 256 Seiten, Format: 21,6x27,8x1 cm, Artikeltyp: Englisches Buch, ISBN-10: 1292040890, EAN: 9781292040899, Bestell-Nr: 29204089UA


Produktbeschreibung

For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society.

To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.


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