"Ten years later, [Florida's original] book seems prescient. For the first time, being different is more prized than fitting in and black-and-white thinkers are being left behind."-Business Insider
Initially published in 2002, The Rise of the Creative Class quickly achieved classic status for its identification of forces then only beginning to reshape our economy, geography, and workplace. Weaving story-telling with original research, Richard Florida identified a fundamental shift linking a host of seemingly unrelated changes in American society: the growing importance of creativity in people's work lives and the emergence of a class of people unified by their engagement in creative work. Millions of us were beginning to work and live much as creative types like artists and scientists always had, Florida observed, and this Creative Class was determining how the workplace was organized, what companies would prosper or go bankrupt, and even which cities would thrive.In The Rise ofthe Creative Class Revisited , Florida further refines his occupational, demographic, psychological, and economic profile of the Creative Class, incorporates a decade of research, and adds five new chapters covering the global effects of the Creative Class and exploring the factors that shape quality of place" in our changing cities and suburbs.
World-renowned urbanist Richard Florida's bestselling classic on the transformation of our cities in the twenty-first century
In his modern classic The Rise of the Creative Class, urbanist Richard Florida identifies the emergence of a new social class that is reshaping the twenty-first century's economy, geography, and workplace. This Creative Class is made up of people--engineers and managers, academics and musicians, researchers, designers, entrepreneurs and lawyers, poets and programmers--whose work turns on the creation of new forms. Increasingly, Florida observes, this Creative Class determines how workplaces are organized, what companies prosper or go bankrupt, and which cities thrive.
In this updated edition, Florida further refines his occupational, demographic, psychological, and economic profile of the Creative Class. Incorporating additional research and new chapters covering the global impact of the Creative Class and exploring the factors that shape "quality of place" in our changing cities and suburbs, The Rise of the Creative Class--Revisited is the definitive edition of this foundational book on our contemporary economy.
"Florida's book leaves the reader not just with some interesting ideas but with a new perspective for understanding our culture.... Well worth reading if you're seeking a greater understanding of the sociological and economic changes taking place in our culture today...interesting, provocative, and smart"
--The Boston Globe