Misbehaving - The Making of Behavioral Economics. Nominated for the Longlist of the Financial Times and McKinsey Business Book of the Year Award 2015
| Verlag | Norton |
| Auflage | 2016 |
| Seiten | 432 |
| Format | 14,0 x 21,0 x 2,5 cm |
| Gewicht | 346 g |
| Artikeltyp | Englisches Buch |
| ISBN-10 | 039335279X |
| EAN | 9780393352795 |
| Bestell-Nr | 39335279EA |
Misbehaving is Richard Thalers arresting account of the struggle to bring an academic discipline back down to earthand change the way we think about economics, ourselves and our world. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, Thaler enlightens readers about how to make decisions in an increasingly mystifying world.
Klappentext:
Misbehaving is Richard Thalers arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves and our world. He reveals how behavioural economic analysis opens up new ways to look at everything from household finance to TV game shows and businesses like Uber. Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining.