Foundations of Business
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5,99 €
5,99 €
| Verlag | Cengage Learning EMEA |
| Auflage | 2022 |
| Seiten | 560 |
| Format | 21,9 x 2,0 x 27,6 cm |
| Gewicht | 1202 g |
| Artikeltyp | Englisches Buch |
| EAN | 9780357717943 |
| Bestell-Nr | 35771794EA |
Authors Pride/Hughes/Kapoor believe that success is measured not only by the grade you receive in this course, but also by how the information in this book helps you build a foundation for a better life. That s what FOUNDATIONS OF BUSINESS, 7E is all about. Updates highlight the specific challenges facing businesses and individuals, particularly following the global pandemic. The latest content, real examples and powerful new cases show you how to become a better employee, more informed consumer and successful business owner. You examine issues within the economy, business ownership, management, human resources, marketing, social media, e-commerce, management information systems, accounting and finance. You also learn how cultural diversity, ethics and social responsibility, small business and entrepreneurship and environmental concerns impact both the nation s economy and you, as an individual consumer. MindTap and Infuse digital resources are also available.
Inhaltsverzeichnis:
Part I: THE ENVIRONMENT OF BUSINESS.1. Exploring the World of Business and Economics.2. Ethics and Social Responsibility in Business.3. Global Business.Part II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP.4. Choosing a Form of Business Ownership.5. Small Business, Entrepreneurship, and Franchises.Part III: MANAGEMENT AND ORGANIZATION.6. Understanding the Management Process.7. Creating a Flexible Organization.8. Producing Quality Goods and Services.Part IV: HUMAN RESOURCES.9. Attracting and Retaining the Best Employees.10. Motivating and Satisfying Employees.Part V: MARKETING.11. Building Customer Relationships Through Effective Marketing.12. Creating and Pricing Products That Satisfy Customers.13. Distributing and Promoting Products.Part VI: INFORMATION, ACCOUNTING, AND FINANCE.14. Exploring Social Media and e-Business.15. Using Management and Accounting Information.16. Mastering Financial Management.Online Chapters17. Understanding Personal Finances and Investments. 18. Enhancing Uni on-Management Relations.Online AppendicesAppendix A Careers in Business.Appendix B Risk Management and Insurance.Appendix C Business Law, Regulation, and Taxation.