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This core textbook provides a detailed overview of the role of the fashion merchandiser and outlines their activities and responsibilities as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer. This textbook also considers the contemporary challenges facing the wider industry, such as corporate social responsibility, sustainability, globalisation and multi-channel distribution, and the impact these have on the role of the merchandiser.
Offering valuable insight into the merchandiser role and emphasising how it can add value to a fashion business, this is an ideal textbook for aspiring merchandisers. It is suitable for students studying at undergraduate and postgraduate level and practitioners seeking to progress their careers in this exciting and multi-faceted industry.
PART I: INTRODUCTION AND CONTEXT OF THE FASHION MERCHANDISER ROLE.- Chapter 1: A review of the fashion industry.- Chapter 2: Fashion, business and product.- Chapter 3: The roles of buyer and merchandiser.- Chapter 4: Organising the buying and merchandising function.- PART II: FASHION MERCHANDISING.- Chapter 5: Fashion merchandising: The Hepworth case study.- Chapter 6: Fashion merchandising: research and analysis.- Chapter 7: Fashion merchandising: budgeting.- Chapter 8: Fashion merchandising: Open to buy.- Chapter 9: Fashion merchandising: Range planning.- Chapter 10: Fashion merchandising: sizing, deliveries and allocation.- PART III: FASHION MERCHANDISING AND THE MODERN TRADING ENVIRONMENT.- Chapter 11: Trading.- Chapter 12: E-retailing.- Chapter 13: Corporate social responsibility.- Chapter 14: The merchandiser within the supply chain.