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How does visual creativity arise in the first place and how can visual methods be developed and applied in the production of ideas and variety? Various methods for doing this are presented here under the chapter headings "Basis", "Interpretation", "Variation", "Relation" und "Sequence" with over 3000 illustrations. In the course of this work numerous methodical design approaches are presented and mediated. One of the reasons that the results presented here are so varied and frequently surprising, is the variety of the procedures described. For over two decades Armin Lindauer and Betina Müller have searched out, collected and produced work dealing with their understanding of how experimental design can be created by using methodical design processes. They show numerous parallels from completely di? erent areas of activity including advertising, product design, poster art, the ? ne arts and the sciences. On the one hand historic work is discussed in the book prologue such as that of Gustave Courbet, Claude Monet, Alexej Jawlensky, Pablo Picasso, Josef^^ Albers, Bernd and Hilla Becher, and on the other the work of wellknown designers - such as Daniele Buetti, Günther Kieser or Stefan Sagmeister - is considered. The book is thus simultaneously both a highly specialized technical work and an extensive and very rich atlas of ideas and inspirations. It is an impulse giver without dictating the way and demonstrates once again that creativity is frequently based ? rmly on methods which in turn it also promotes.
Armin Lindauer studied in Düsseldorf, Constance and Berlin. Between 1984 and 2003 he was active in his own design studio in Berlin and he taught graphic design, typography and photography at the Berlin University of the Arts from 1984 to 1997. He has been Professor of Editorial Design and Typography at Mannheim University since 2000. He has published numerous books on various creative subjects, his work has been widely exhibited at many exhibitions and has received over forty national and international design prizes. Armin Lindauer lives and works in Mannheim and Berlin. Betina Müller studied visual communication at the Berlin University of the Arts. She was a freelance independent designer with her own studio from 1984 to 1994 and lectured foundation courses on typography and layout at the UdK Berlin. She has been Professor for Typographic Design in the Design Faculty of the newly established University of Applied Sciences since 1992. She headed the 15th Potsdam Typographic Forum in 1998 and was co-editor of the Machtspiele documentation. She has had numerous prize-winning and published works since her student days. She has been the publisher at vacat verlag in Potsdam since 1994. She has received awards from the German Foundation for Book Design, won the Brandenburg-Berlin Design Prize and has been nominated for the German Design Prize. Betina Müller lives and works in Potsdam.