Business Marketing Management

Business Marketing Management

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B2B, EMEA Edition

Kartoniert/Broschiert
Cengage Learning EMEA, 2013, 480 Seiten, Format: 19,5x26x1,6 cm, Artikeltyp: Englisches Buch, ISBN-10: 1408093715, EAN: 9781408093719, Bestell-Nr: 40809371UA


Produktbeschreibung

Inhaltsverzeichnis:

1. A business marketing perspective
2. Organisational buying behaviour
3. Customer relationship management strategies for business markets
4. Segmenting the business market and estimating segment demand.
5. Business marketing planning: Strategic perspectives
6. Business marketing strategies to global markets
7. Managing services for business markets
8. Managing innovation for business markets
9. Managing innovation and new industrial product development
10. Managing business marketing channels
11. Supply chain management
12. Pricing strategies for business markets
13. Business marketing communications
14. Marketing performance measurement


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