Buch - Autor(en): Joachim Zentes, Bernhard Swoboda, Hanna Schramm-Klein

Verlag: Vahlen, 2010

Im Zuge der zunehmenden Globalisierung werden verstärkt Fragen des Internationalen Marketing diskutiert.

A Decision-Oriented Approach

Englisches Buch - Autor(en): Svend Hollensen

Verlag: Financial Times, 2011

Englisches Buch - Autor(en): Pervez Ghauri, Philip Gateora

Verlag: McGraw-Hill Higher Education, 2010

Englisches Buch - Autor(en): Michael R. Czinkota, Ilkka A. Ronkainen

Verlag: Cengage Learning EMEA, 2010

The latest book from Cengage Learning on International Marketing, International Edition (with InfoTrac") Part I: THE INTERNATIONAL MARKETING ENVIRONMENT. 1. The Global Marketing Imperative. Appendix A: Basics of Marketing.

Englisches Buch - Autor(en): Philip R. Cateora, John L. Graham

Verlag: McGraw-Hill Higher Education, 2010

Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged.