What Would Google Do? - Was würde Google tun?, englische Ausgabe

Autorenporträt:

Jeff Jarvis, geboren 1954, ist Mitbegründer des Magazins »Entertainment Weekly« und unterrichtet als Professor für interaktiven Journalismus an der City University of New York. Er betreibt den sehr erfolgreichen Medien-Blog »Buzzmachine.com« und wurde auf dem World Economic Forum Davos 2008 zu einer der 100 einflussreichsten Persönlichkeiten der Medienwelt gewählt.

Klappentext:

What's the question every business should be asking itself? According to Jeff Jarvis, it's WHAT WOULD GOOGLE DO? If you're not thinking or acting like Google -- the fastest-growing company in the history of the world -- then you're not going to survive, let alone prosper, in the Internet age. An indispensable manual for survival and success that asks the most important question today's leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls "the new Google century," including such insights as: Think Distributed Become a Platform Join the Post-Scarcity, Open-Source, Gift Economy The Middleman Has Died Your Worst Customers Are Your Best Friends and Your Best Customers Are Your Partners Do What You Do Best and Link to the Rest Get Out of the Way Make Mistakes Well ! and More He applies these principles not just to emerging technologies and the Internet, but to other industries--telecommunications, airlines, television, government, healthcare, education, journalism, and yes, book publishing--showing ultimately what the world would look like if Google ran it.The result is an astonishing, mind-opening book that will change the way readers ask questions and solve problems.

Themen:

• Erfolg (Wirtschaft)
• Google (Firma)
• Kundenorientierung
• Management; Theorien/Konzepte/Strategien
• Unternehmensstrategie

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