Toyota Under Fire: Lessons for Turning Crisis into Opportunity
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| Autor(en): | Jeffrey K. Liker, Timothy N. Ogden |
| Verlag: | McGraw-Hill Professional |
| Version: | 2011 |
| Umfang: | 208 Seiten |
| Gewicht: | 458 g |
| ISBN: | 007176299X |
| Bestell-Nr.: | 07176299EA |
| Artikeltyp: | Englisches Buch |
Autorenporträt:
Dr. Jeffrey K. Liker ist Professor für Ingenieurswissenschaftenan der University of Michigan.Er ist dort Direktor und Mitbegründer des JapanTechnology Management Program. Als Gewinner von vier Shingo Prizes for Excellence schreibt er regelmäßig für den Harvard Business Review und den Sloan Management Review. Dr. Jeffrey K. Liker berät namhafte Firmenwie DaimlerChrysler, Asia Pacific oderdie U.S. Air Force.
Kurzbeschreibung:
The first comprehensive look at the 2009-2010 Toyota recall: A case study of how to overcome a major management crisis from Jeffrey Liker, author of the bestselling The Toyota Way
Klappentext:
The definitive account of the 2009-2010 Toyota recall: A case study for overcoming any management crisis
Toyota Under Fire takes you beyond the headlines and into the offices and factories of Toyota to reveal the truth behind the company's highly publicized and controversial recall of nine million vehicles last year.
Jeffrey Liker, the world's leading expert on Toyota processes and culture, was granted unprecedented access to the company's systems and people. The end result is the most comprehensive account available of why the recall was initiated, what really precipitated the problem, and how Toyota management me the ensuing challenges to come out relatively unscathed-lessons that can be applied to any management crisis in any industry.
Autorenporträt:
Timothy Ogden is an executive partner at the communications firm Sona Partners. He has written for Harvard Business Review, Miller-McCune magazine, and Alliance magazine and is frequently quoted in The New York Times, Chronicle of Philanthropy, The Wall Street Journal , and Financial Times.
Inhaltsverzeichnis:
Chapter 1: Rise of Toyota incl. Toyota Way and TBP; Chapter 2: Oil Crisis and Recession; Chapter 3: Recall; Chapter 4: Recovery; Chapter 5: Lessons
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