The Twitter Book

"Media organizations should take note of Twitters power to quickly reach their target consumers."
-- Tim OReilly (@timoreilly), in a Los Angeles Times interview, March 2009


Why is Twitter so popular? How can you get involved? And, most importantly, how can it benefit you or your business? The Twitter Book answers those questions and more, in a fun, full-color format thats packed with helpful examples and clear explanations that wont tangle you up in technical jargon.


Twitter represents an evolution in Internet participation. With a maximum of 140 characters per message, its easy to stay connected to friends and family, meet new people, track news, and market your company. However, despite its flexibility, Twitter can be somewhat difficult to figure out -- The Twitter Book provides a clear, user-friendly introduction.

Co-written by Tim OReilly, CEO of OReilly Media, and one of Twitters most-followed mindcasters, with more than 100,000 subscribers, this practical guide will help you:

Get comfortable using Twitter, whether youre a new user or already have some experience with it
Learn all aspects of this service quickly, with full-color illustrations on every spread
Make the most of Twitter, with advice and ideas for using the best third-party tools
Determine how Twitter can help your business, with a special chapter on viral marketing

If youre new to the Web 2.0 phenomenon, and want to know exactly what Twitter is and what micro-blogging can do for you, this is the authoritative guide youre looking for.

Author:
Tim O'Reilly is the founder and CEO of O'Reilly Media, Inc., thought by many to be the best computer book publisher in the world. O'Reilly also publishes online through the O'Reilly Network (www.oreillynet.com) and hosts conferences on technology topics. Tim is an activist for open source and open standards, and an opponent of software patents and other incursions of new intellectual property laws into the public domain. Tim's long termvision for his company is to help change the world by capturing and transmitting the knowledge of innovators.Sarah Milstein is a Web 2.0 strategist and co-founder of 20slides.com, a site for lively, work-related workshops. She is the author of "Twitter and the Micromessaging Revolution," an OReilly Media research report. Previously, she was on the senior editorial staff at OReilly, where she founded the Tools of Change for Publishing conference (TOC) and led the development of the Missing Manuals, a best-selling series of computer books for non-geeks. Shes also written for the series, co-authoring "Google: The Missing Manual."

Before joining OReilly in 2003, Sarah was a freelance writer and editor, and a regular contributor to The New York Times. She was also a program founder for Just Food, a local-food-and-farms non-profit, and co-founder of Two Tomatoes Records, a label that distributes and promotes the work of childrens musician Laurie Berkner.

Themen:

• Twitter