The Social Media Management Handbook

Klappentext:

Successfully bring social media initiatives to your organization
Every organization wants to implement social media, but creating processes and managing employees to make it happen are very difficult. Most social media books focus on strategies for communicating with customers. But they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared towards helping you to manage all processes and capabilities required to use social media for business, at every step of the process.
Providing a complete toolbox for defining and practicing a coherent social media strategy, The Social Media Management Handbook is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. It explains policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise.
Empower employees and teams to utilize social media effectively throughout the organization
Measure the ROI of social media investments and ensure appropriate business value is achieved over time
Make smarter decisions, make them more quickly, and make them stick
Chris Boudreaux is the point man for social media management services at Accenture
Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.

Themen:

• Internet-Marketing
• Medienmanagement
• Social Media

Verwandte Themen:

• Web 2.0
• Online-Marketing
• Social Media Marketing
• Marketing
• Facebook
• Twitter
• Social Web
• Internet
• Suchmaschine
• Unternehmenskommunikation