The Corporate Culture Survival Guide

Klappentext:

Corporate culture pioneer Edgar H. Schein gets back to basics and delivers a dynamite primer on changing cultures packed with practical advice. Here, Schein separates the sense from the nonsense regarding culture change theory and practice and tells in plain terms how readers can assess their organization to determine if its current culture fits its people and products. He then examines corporate culture on three levels--behaviors, values, and shared assumptions--and shows how each factors into change initiatives. Framed around the questions managers ask most often, the book uses case studies to show what successful change looks like and to demonstrate how you can dismantle a dysfunctional culture.

This new edition has been updated to be directed at practitioners alone, uses updated cases including more international, nonprofit and public administration examples; introduces new topics such as globalization, mergers, and the effects of technology on organizations; and features a new chapter on the competencies managers need to foster the right culture

Autorenporträt:

Edgar H. Schein is Sloan Fellows Professor of Management Emeritus at the Sloan School of Management at the Massachusetts Institute of Technology.

Inhaltsverzeichnis:

Preface.

The Author.

PART ONE: THE STRUCTURE AND CONTENT OF CULTURE.

Chapter One: Why Bother?

Chapter Two: What Is Culture Anyway?

Chapter Three: What Are the Elements and Dimensions of Organizational Culture?

Chapter Four: Deeper Assumptions.

Chapter Five: When and How to Assess Your Culture.

PART TWO: THE DYNAMICS OF CULTURE FORMATION, EVOLUTION, AND CHANGE.

Chapter Six: Cultural Learning, Unlearning, and Transformative Change.

Chapter Seven: Culture Creation, Evolution, and Change in Start-Up Companies.

Chapter Eight: Culture Dynamics in the Mature Company.

Chapter Nine: Mid-Life Crisis and Potential Decline.

Chapter Ten: When Cultures Meet: Acquisitions, Mergers, Joint Ventures, and Other Multicultural Collaborations.

Chapter Eleven: Cultural Realities for the Serious Culture Leader

Space.

Notes.

References.

Themen:

• Corporate Identity

Verwandte Themen:

• Design
• Unternehmenskultur
• Werbung
• Image
• Internet
• Werbeagentur
• Produktdesign
• Verwaltungsbauten
• Digitale Medien
• Kleinbetrieb