Increasing Customer Loyalty

Klappentext:

How do you keep your customers coming back-and get them to bring others?
If you need the best practices and ideas for making your customers loyal and profitable but don't have time to find them this book is for you. Here are nine inspiring and useful perspectives, all in one place.
This collection of HBR articles will help you:
Turn angry customers into loyal advocates
Get more people to recommend you
Boost customer satisfaction by satisfying your employees
Focus on profitable customers--whether they're loyal or not
Invest in the right CRM technology for your business
Mine customer data for more effective marketing
Increase your customers' lifetime value

Themen:

• Kundenbindung

Verwandte Themen:

• Kundenzufriedenheit
• Kundenmanagement
• Kundenkarte
• Customer Relationship Management (CRM)
• Marketing
• Verkauf
• Kundenmarketing
• Online-Marketing
• Kundenbeziehungsmanagement
• Neukundengewinnung