Everything I Know about Marketing I Learned From Google

Klappentext:

Want Market Share? Google It!
In Everything I Know about Marketing I Learned from Google , digital marketing guru Aaron Goldman shares 20 lessons from the world s most ubiquitous brand to help you better engage your customers and prospects.
You ll learn how to do everything from initiating digital conversations with customers to testing and quantifying your efforts. In addition to his expert insight, Goldman delivers case studies featuring some of the world s most innovative brands that have integrated lessons from Google into their own marketing strategy. You ll see how:
Apple is Googling its customers to remain relevant to their passion points
GE is Googling its marketing plans by selling altruism
Threadless is Googling its products by tapping the wisdom of crowds
Barack Obama Googled his way to the top of the world
And now you, too, can Google your business to build meaningful connections with more customers than ever!

Autorenporträt:

Aaron Goldman is the founder and principal of Connectual, where he puts lessons learned from Google to good use via digital marketing consulting, recruiting, and business development. Goldman lives in Chicago with his wife and daughter.

Inhaltsverzeichnis:

Table of Contents
Chapter 1 Relevancy Rules
Chapter 2 Tap the Wisdom of Crowds
Chapter 3 Keep it Simple, Stupid
Chapter 4 Mindset Matters
Chapter 5 Be Where Your Audience Is
Chapter 6 Don t Interrupt
Chapter 7 Act Like Content
Chapter 8 Test Everything
Chapter 9 Track Everything
Chapter 10 Let the Data Decide
Chapter 11 Brands Can Be Answers
Chapter 12 Your Unique Selling Proposition is Critical
Chapter 13 Your Competition is Broader Than You Think
Chapter 14 You Can Learn a Lot From a Query
Chapter 15 Sex Sells
Chapter 16 Altruism Sells
Chapter 17 Show Off Your Assets
Chapter 18 The More Shelf Space the Better
Chapter 19 Make Your Company a Great Story
Chapter 20 Don t Rely on Search Engine Marketing Alone
Chapter 21 Future-Proofing

Themen:

• Google
• Internet-Marketing
• Marketing

Verwandte Themen:

• Werbung
• Verkauf
• Social Media
• Social Media Marketing
• Suchmaschine
• Web 2.0
• Online-Marketing
• Public Relations
• Empfehlungsmarketing
• Markenführung