Email Marketing

Klappentext:

If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.

Inhaltsverzeichnis:

1. Understanding Email Marketing Today.

2. The Five Critical Elements of Every Email You Create.

3. Getting Ready to Build Your Email Marketing Efforts.

4. What Happens Once You Send Your Email.

5. Eight Key Drivers of Your Email Campaign.

6. Month 1: Preparing Your Email Marketing Strategy.

7. Month 2: Ensuring Success as You Send Your Emails.

8. Month 3: The Bells and Whistles Email.

9. Getting Ready for Year 2 and Beyond.

Themen:

• E-Mail-Marketing

Verwandte Themen:

• Internet-Marketing
• Online-Marketing
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• Google AdWords
• Newsletter
• Direktmarketing
• Suchmaschine