Economics of Strategy
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| Autor(en): | David Besanko, David Dranove, Mark Shanley |
| Verlag: | Wiley & Sons |
| Version: | 2009 |
| Umfang: | 624 Seiten |
| Format: | 26 cm |
| Gewicht: | 1050 g |
| ISBN: | 0470484837 |
| Bestell-Nr.: | 47048483EA |
| Artikeltyp: | Englisches Buch |
Klappentext:
Follow the fundamentals of strategy.
Sound strategic management is dependent on a set of business principles that apply to all sectors of the economy. Besanko, Dranove, Shanley, and Schaeffer's highly acclaimed Economics of Strategy, now in its Fifth Edition, gives you grounding in those fundamental strategic concepts that will serve you throughout your career, in any economic circumstance.
This book focuses on the economic principles that form the building blocks of strategy and details the tools you'll need to perform comprehensive analysis of a firm's economic strategy. This Fifth Edition features new and expanded discussion of topics, such as:
Demand, costs, pricing, and game theory
Economies of scale, a concept fundamental to competition, entry, positioning and sustainability
The interface between the theory of the firm, organization design, and business strategy
Incentives--vital for understanding integration and organization structure
The boundaries of the firm
Positioning and sustaining advantage
Competition
New examples, drawn from real-world cases from the eighteenth century to present day, use the lens of business history to illustrate how these principles play out in the actual corporate arena.Economics of Strategy enables managers to perform a comprehensive analysis of a firm's strategy using the necessary frameworks and tools. The fifth edition now includes a new introduction to the essential concepts from microeconomics that form the building blocks of strategy. Economic principles are presented without over-emphasizing the math to make the discussions more engaging. Updated real-world examples bring the economic models to life. The examples are drawn from throughout the world and cover business practice from the eighteenth century to the present day. Managers will be able to apply the information presented to gain a competitive advantage.In today's global recession, strong management of firms and organizations are of the utmost importance. Best-selling Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Bringing economic theory and strategic analysis to life in an engaging and uniquely modern way, Besanko et al. have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature.
The newly revised 5th edition offers more real-world applications to make materials studied in undergraduate Managerial Economics, Business Strategy, and Industrial Organization courses relevant. Armed with general principles, today's students--tomorrow's future managers--will be prepared to adjust their firms' business strategies to the demands of the ever-changing environment.
Inhaltsverzeichnis:
Introduction. Strategy and Economics.
Part One. Economic Foundations of Strategy.
Chapter 1. Basic Microeconomic Principles.
Chapter 2. Economies of Scale and Scope.
Chapter 3. Agency and Coordination.
Chapter 4. The Power of Principles - An Historical Perspective.
Part Two. Firm Boundaries.
Chapter 5. The Vertical Boundaries of the Firm.
Chapter 6. Organizing Vertical Boundaries: Vertical Integration and Its Alternatives.
Chapter 7. Diversification.
Part Three. Market and Competitive Analysis.
Chapter 8. Competitors and Competition.
Chapter 9. Strategic Commitment.
Chapter 10. The Dynamics of Pricing Rivalry.
Chapter 11. Entry and Exit.
Chapter 12. Industry Analysis.
Part Four. Strategic Position and Dynamics.
Chapter 13. Strategic Positioning for Competitive Advantage.
Chapter 14. Sustaining Competitive Advantage.
Chapter 15. The Origins of Competitive Advantage: Innovation, Evolution, and Environment.
Part Five. Internal Organization.
Chapter 16. Performance Measurement and Incentives in Firms.
Chapter 17. Strategy and Structure.
Chapter 18. Environment, Power, and Culture.
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