Competitive Strategy - Wettbewerbsstrategie, engl. Ausg.

Autorenporträt:

Michael E. Porter ist Professor für Betriebswirtschaft an der Harvard Business School. Er ist Autor der BuchtitelWettbewerbsstrategie. Methoden zur Analyse von Branchen und Konkurrenten, Wettbewerbsvorteile. Spitzenleistungen erreichen und behaupten und Nationale Wettbewerbsvorteile. Erfolgreich konkurrieren auf dem Werltmarkt.

Kurzbeschreibung:

Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's COMPETITIVE STRATEGY has transformed the theory, practice and teaching of business strategy throughout the world.

Klappentext:

Electrifying in its simplicity - like all great breakthroughs - COMPETITIVE STRATEGY captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided.
More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalised Porter's ideas and applied them to assess industries, understand competitors and choose competitive positions. COMPETITIVE STRATEGY has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.'American executives are gasping for a logic to global competition. Mr Porter has given them one.'
- New York Times
Now nearing its 60th printing in English and translated into nineteen languages, Michael Porter's Competitive Strategy has transformed the theory, practice and teaching of business strategy throughout the world. Electrifying in its simplicity - like all great breakthroughs - Porter's analysis of industries captures the complexity of industry competition in five underlying forces.
More than a million managers in both large and small companies, investment analysts, consultants, students and scholars throughout the world have internalised Porter's ideas and applied them to assess industries, understand competitors and choose competitive positions. Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. Porter's rich framework and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.
'Three overarching game plans that work in one industry after another explain how thousands of real-world competitors come out on top.'
- Fortune
'Few books warrant the too-common publisher's blurb "landmark." This one does. Highly recommended.'
- Choice

Themen:

• Strategisches Management
• Unternehmensstrategie
• Wettbewerb (Wirtschaft)

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