Product Information Management - Theory and Practice
Reduzierte Artikel in dieser Kategorie
| Verlag | Springer |
| Auflage | 2014 |
| Seiten | 179 |
| Format | 16,2 x 23,8 x 1,8 cm |
| Gewicht | 438 g |
| Artikeltyp | Englisches Buch |
| Reihe | Management for Professionals |
| ISBN-10 | 3319048848 |
| EAN | 9783319048840 |
| Bestell-Nr | 31904884A |
This book describes the core processes of Product Information Management, their strategic, tactical and operational benefits and challenges to their implementation. Illustrated with practical cases from companies like Coca Cola, Nikon and Thomas Cook.
Klappentext:
Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes; their strategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies like Coca Cola, Nikon and Thomas Cook.
Inhaltsverzeichnis:
What is PIM?- Benefits of a PIM System.- The Product Data Model.- PIM Processes.- PIM to Print.- Selecting a PIM System.- Implementing a PIM.- Appendix: Cases.- Appendix: PIM Software Vendors.- About UNIC.- About the Author.